Category: Print
♦️ Burger King’s Modern Art
♦️ Reynolds Permanent Marker
♦️ Frontline’s huge flea and tick spray ad in a mall
♦️ Heinz ketchup showing its naturalness
♦️ Lipton’s extra strong tea
♦️ Diet Pepsi can fit into a glass bottle
♦️ McDonald’s LARGE Coffee
♦️ Fischer-Price and the power of omission in ads
♦️ IKEA harnessing price relativity
♦️ The Zimbabwean using the power of showing, not just saying
♦️ Seedlip changing their comparison set to increase willingness to pay
♦️ Herta demonstrating price relativity in action
♦️ Buckley’s Using the pratfall effect for health messaging
♦️ Elvis Harnessing Social Proof
♦️ Met Police demonstrating the bystander effect brilliantly
♦️ Zanussi’s wonderful wordplay
♦️ Bell posing a question that can only have one answer
♦️ Fiji Water playing on the idea that if there is no word for something it’s less likely to occur
♦️ Burger King takes its trolling of McDonalds to glorious new heights (as the trademark for Big Mac lapses in the EU)
♦️ Adidas slippers ad
♦️ VW using an endorsement, when they’re not allowed to use the endorsement
♦️ Royal Mail delivering the same message via different mediums for a markedly different effect
♦️ Tesco’s brand is more powerful when it’s more than empty posturing
♦️ Savin using a product comparison to great effect
♦️ VW communicating great value without eroding brand value
♦️ Daffodil’s price promotions are unbeatable
♦️ Stella Artois ad harnessing the Veblen effect
♦️ Shoppers Paradise exuding confidence
♦️ KFC turning the problem of imitation into an opportunity
