Category: Print
♦️ Pirelli poster featuring Carl Lewis: power is nothing without control
♦️ Nike harnessing the athletes’ (John McEnroe) personality in their ads
♦️ Norweigian’s smart demonstration of the destinations they serve
♦️ Conservative’s brilliant use of a imagery to engage the reader (1987)
♦️ Hovis’s brilliantly simple Christmas ad
♦️ VW delivering an effective price-led ad
♦️ Calvin Klein making the reader generate the answer in their mind to make the message more memorable
♦️ German Rail showing staycations can be just as breathtaking (and much cheaper)
♦️ Ministry of Health using the Keats heuristic: phrases that rhyme are more believable
♦️ Helsinki airport reframes the bad weather for arriving tourists
♦️ McDonald’s using the generation effect to make their ads more memorable
♦️ Trojan making condoms look like great value
♦️ NYC Taxi ad using a smart piece of interactivity
♦️ Umbro on focus
♦️ Mercedes turning a visual illusion into an ad demonstrating function
♦️ McDonalds dreaming
♦️ Harley Davidson ad which avoids the cliches of rebellion
♦️ Sixt’s distinctive search ads using ASCII characters
♦️ Cockburn’s Pronounce responsibly
♦️ The Economist know their audience
♦️ Chivas Regal’s brilliantly simple ad
♦️ Crispin Porter on the difference between sales and marketing
♦️ Porsche: almost as fast as a plane but you get to avoid the food
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♦️ Rolls-Royce: quiet comfort
♦️ Garnier hides yesterday
♦️ Fedex: small world
♦️ Burger King: always on top
♦️ IKEA’s ambient marketing using street furniture
♦️ WWF: Stop one. Stop them all.
