Beware loading your prose with too many jokes and verbal conceits. As a rule, the plainer you keep things, the greater effect of the occasional flourish.
Excerpt from: D&Ad Copy Book by D&AD
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Beware loading your prose with too many jokes and verbal conceits. As a rule, the plainer you keep things, the greater effect of the occasional flourish.
Excerpt from: D&Ad Copy Book by D&AD