💎 If your ads make people laugh you’ll boost the chance your message is remembered

This finding was illustrated in a Pew Research poll, showing that viewers of humorous news show like The Daily Show and The Colbert Report remembered more about current events than people who consumed information from newspapers, cable news, or network news. And in one study, researchers found that people who watched a humorous film clip before taking a brief short-term memory test recalled more than twice as much information as people who took the same test after simply sitting doing nothing for the same duration.

Excerpt from: Humour, Seriously: Why Humour Is A Superpower At Work And In Life by Jennifer Aaker and Naomi Bagdonas