However, if I asked you to describe a Β£10 note to someone who had never seen one so that they could create it from scratch, Iβm guessing that you wouldnβt get very close to reality. Are the βΒ£β and β10β in the same color? Does the word βtenβ appear on the note anywhere? If so, how many times? How many digits does the serial number have? Is it printed vertically or horizontally? What pictures are there? How big is the note exactly? Your unconscious mind has the answers, but your conscious mind is evidently preoccupied with other things!
Excerpt from: Consumerology: The Truth about Consumers and the Psychology of Shopping by Philip Graves
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