Whitchurch and Epley took photos of people and blended their facial image, in 10% increments with either an attractive or unattractive face. So the face became more or less attractive. We then showed people all 11 versions of their faces β their actual face, the 5 blended with the highly attractive face, and the five blended with the highly unattractive faceβin a randomly ordered lineup and asked them to identify which face was their own. We found that people tended to select attractively enhanced images of themselves, thinking they were more attractive than they actually were.
Excerpt from: Mindwise: How We Understand What Others Think, Believe, Feel, and Want by Nicholas Epley
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