Itβs an American agency called Wundermann.
Apparently, one day the owner flew in to visit his agency.
He was a big, brash New Yorker.
He drove straight into the car park below the building.
The gruff cockney parking attendant stopped him.
He said, βWhere you going, guv?β
The American was indignant.
He said, βI’m parking, of course.β
The parking attendant said, βYou gotta permit?β
The American said, βNo.β
The parking attendant said, βThen you ainβt parking here.β
The American was outraged.
He said, βDo you know who I am?’
The parking attendant shook his head and said, βNo.β
The American got out of the car, raised himself up to his full height, tapped his chest and said, ‘Iβm Wundermann.β
The parking attendant said, βI don’t care if you’re fucking Superman. You ainβt parking hereβ
Excerpt from: Predatory Thinking: A Masterclass in Out-Thinking the Competition by Dave Trott