💎 We are more likely to remember concepts if they are presented to us as pictures rather than words (the picture superiority effect)

A PICTURE SPEAKS A THOUSAND WORDS

We are more likely to remember concepts if they are presented to us as pictures rather than words.

For example, one study of discharged emergency room patients provided half of the participants with text-only instructions to properly care for their wounds, whilst the other half were given both text and cartoon depictions of each step. Three days later, 46% of patients given illustrated instructions demonstrated perfect recall of the prescribed techniques, compared to just 6% in the text-only condition.

UNSEEN OPPORTUNITY

By adding pictures and visual context into your goals, meetings, or even briefs, you can help others digest and retain

Excerpt from: The Unseen Mind by Ogilvy UK