Your brand is what other people say about you when you’re not in the room.
Excerpt from: Branding: In Five and a Half Steps by Michael Johnson
Tag: Jeff Bezos
💎 On the benefits of efficiency and the dangers of pursuing it too far (it’s worth being a little messy)
Sometimes (often actually) in business, you do know where you’re going, and when you do, you can be efficient. Put in place a plan and execute. In contrast, wandering in business is not efficient… but it’s also not random. It’s guided – by hunch, gut, intuition, curiosity … it’s worth being a little messy and tangential to find out way there. Wandering is an essential counterbalance to efficiency .. The outsized discoveries – the ‘non-linear’ ones – are highly likely to require wandering.
Excerpt from: Rebel Ideas: The Power of Diverse Thinking by Matthew Syed