π The Best Ever Notes and Queries By Joseph Harker. Read my favourite excerpts. Buy the book on Amazon.
π Superforecasting: The Art and Science of Prediction By Philip Tetlock and Dan Gardner. Read my favourite excerpts. Buy the book on Amazon.
π Paid Attention: Innovative Advertising for a Digital World By Faris Yakob. Read my favourite excerpts. Buy the book on Amazon.
π How to Win Friends and Influence People By Dale Carnegie. Read my favourite excerpts. Buy the book on Amazon.
π How to Predict the Unpredictable: The Art of Outsmarting Almost Everyone By William Poundstone. Read my favourite excerpts. Buy the book on Amazon.
π Hooked: Revealing the hidden tricks of memorable marketing By Patrick Fagan. Read my favourite excerpts. Buy the book on Amazon.
π The Advertising Effect: How to Change Behaviour By Adam Ferrier. Read my favourite excerpts. Buy the book on Amazon.
π Freakonomics: A Rogue Economist Explores the Hidden Side of Everything By Steven Levitt and Stephen Dubner. Read my favourite excerpts. Buy the book on Amazon.
π Brutal Simplicity of Thought: How It Changed the World By Lord Saatchi. Read my favourite excerpts. Buy the book on Amazon.
π The Elements of Eloquence: How to Turn the Perfect English Phrase By Mark Forsyth. Read my favourite excerpts. Buy the book on Amazon.
π Branded Nation: The Marketing of Megachurch. College Inc.. and Museumworld By James Twitchell. Read my favourite excerpts. Buy the book on Amazon.
π 7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone By James Crimmins. Read my favourite excerpts. Buy the book on Amazon.
π The Great Acceleration: How the World is Getting Faster, Faster By Robert Colvile. Read my favourite excerpts. Buy the book on Amazon.
π Leo: A Tribute to Leo Burnett, Through a Selection of the Inspiring Words that He Wrote or Spoke By Leo Burnett. Read my favourite excerpts. Buy the book on Amazon.
π Cutting Edge Advertising: How to Create the World’s Best Print for Brands in the 21st Century By Jim Aitchison. Read my favourite excerpts. Buy the book on Amazon.
π You Are Not So Smart: Why Your Memory Is Mostly Fiction, Why You Have Too Many Friends On Facebook And 46 Other Ways You’re Deluding Yourself By David Mcraney. Read my favourite excerpts. Buy the book on Amazon.
π The Shallows: How the internet is changing the way we think, read and remember By Nicholas Carr. Read my favourite excerpts. Buy the book on Amazon.
π Small Change: Money Mishaps and How to Avoid Them By Dan Ariely and Jeff Kreisler. Read my favourite excerpts. Buy the book on Amazon.
π Wonderland: How Play Made the Modern World By Steven Johnson. Read my favourite excerpts. Buy the book on Amazon.
π The Tiger That Isn’t: Seeing Through a World of Numbers By Andrew Dilnot and Michael Blastland. Read my favourite excerpts. Buy the book on Amazon.
π The War of Art: Break Through the Blocks and Win Your Inner Creative Battles By Steven Pressfield. Read my favourite excerpts. Buy the book on Amazon.
π Hit Makers: The Science of Popularity in an Age By Derek Thompson. Read my favourite excerpts. Buy the book on Amazon.
π Fifty Things that Made the Modern Economy By Tim Harford. Read my favourite excerpts. Buy the book on Amazon.
π Go Figure: Things you didnβt know you didnβt know: The Economist Explains By Tom Standage. Read my favourite excerpts. Buy the book on Amazon.
π Born Liars: Why We Can’t Live Without Deceit By Ian Leslie. Read my favourite excerpts. Buy the book on Amazon.