π Hegarty on Advertising: Turning Intelligence into Magic By John Hegarty. Read my favourite excerpts. Buy the book on Amazon.
π The Elephant in the Brain: Hidden Motives in Everyday Life By Kevin Simler and Robin Hanson. Read my favourite excerpts. Buy the book on Amazon.
π Seducing the Subconscious: The Psychology of Emotional Influence in Advertising By Robert Heath. Read my favourite excerpts. Buy the book on Amazon.
π 59 Seconds: Think a little, change a lot By Richard Wiseman. Read my favourite excerpts. Buy the book on Amazon.
π Decoded: The Science Behind Why We Buy By Phil Barden. Read my favourite excerpts. Buy the book on Amazon.
π The Art of Looking Sideways By Alan Fletcher. Read my favourite excerpts. Buy the book on Amazon.
π Switch: How to change things when change is hard By Dan Heath and Chip Heath. Read my favourite excerpts. Buy the book on Amazon.
π The Social Animal By Elliot Aronson and Joshua Aronson. Read my favourite excerpts. Buy the book on Amazon.
π Think Small: The Surprisingly Simple Ways to Reach Big Goals By Owain Service and Rory Gallagher. Read my favourite excerpts. Buy the book on Amazon.
π The Price of Everything: The True Cost of Living By Eduardo Porter. Read my favourite excerpts. Buy the book on Amazon.
π Why Smart People Make Big Money Mistakes and How to Correct Them: Lessons from the New Science of Behavioural Economics By Gary Belsky and Thomas Gilovich. Read my favourite excerpts. Buy the book on Amazon.
π Curation: The power of selection in a world of excess By Michael Bhaskar. Read my favourite excerpts. Buy the book on Amazon.
π Elephants on Acid and other bizarre experiments By Alex Boese. Read my favourite excerpts. Buy the book on Amazon.
π Gastrophysics: The New Science of Eating By Charles Spence. Read my favourite excerpts. Buy the book on Amazon.
π The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior By Shlomo Benartzi and Jonah Lehrer. Read my favourite excerpts. Buy the book on Amazon.
π Behind the Scenes in Advertising,Mark III: More Bull More By Jeremy Bullmore. Read my favourite excerpts. Buy the book on Amazon.
π On Writing Well: The Classic Guide to Writing Non-Fiction By William Zinsser. Read my favourite excerpts. Buy the book on Amazon.
π How To Make Better Advertising And Advertising Better By Vic Polkinghorne and Andy Palmer. Read my favourite excerpts. Buy the book on Amazon.
π Narconomics: How To Run a Drug Cartel By Tom Wainwright. Read my favourite excerpts. Buy the book on Amazon.
π The Real Mad Men: The Remarkable True Story of Madison Avenue’s Golden Age By Andrew Cracknell. Read my favourite excerpts. Buy the book on Amazon.
π Consumerology: The Truth about Consumers and the Psychology of Shopping By Philip Graves. Read my favourite excerpts. Buy the book on Amazon.
π 100 Great Branding Ideas (100 Great Ideas) By Sarah McCartney. Read my favourite excerpts. Buy the book on Amazon.
π Marketers Are From Mars, Consumers Are From New Jersey By Bob Hoffman. Read my favourite excerpts. Buy the book on Amazon.
π The Win Without Pitching Manifesto By Blair Enns. Read my favourite excerpts. Buy the book on Amazon.
π Digital Darwinism: Survival of the Fittest in the Age of Business Disruption By Tom Goodwin. Read my favourite excerpts. Buy the book on Amazon.
π The Joy of Work: 30 Ways to Fix Your Work Culture and Fall in Love with Your Job Again By Bruce Daisley. Read my favourite excerpts. Buy the book on Amazon.
π Invisible Influence: The Hidden Forces That Shape Behavior By Jonah Berger. Read my favourite excerpts. Buy the book on Amazon.
π The Key to Happiness: How to Find Purpose by Unlocking the Secrets of the World’s Happiest People By Meik Wiking. Read my favourite excerpts. Buy the book on Amazon.
π It’s Not How Good You Are, It’s How Good You Want To Be: The world’s best-selling book by Paul Arden By Paul Arden. Read my favourite excerpts. Buy the book on Amazon.
π Rory Sutherland: The Wiki Man By Rory Sutherland. Read my favourite excerpts. Buy the book on Amazon.