π Why Did the Policeman Cross the Road?: How to solve problems before they arise By Stevyn Colgan. Read my favourite excerpts. Buy the book on Amazon.
π The Storytelling Book (Concise Advice) By Anthony Tasgal. Read my favourite excerpts. Buy the book on Amazon.
π Indistractable: How to Control Your Attention and Choose Your Life By Nir Eyal. Read my favourite excerpts. Buy the book on Amazon.
π Branding: In Five and a Half Steps By Michael Johnson. Read my favourite excerpts. Buy the book on Amazon.
π The Influential Mind: What the Brain Reveals About Our Power to Change Others By Tali Sharot. Read my favourite excerpts. Buy the book on Amazon.
π Rebel Ideas: The Power of Diverse Thinking By Matthew Syed. Read my favourite excerpts. Buy the book on Amazon.
π Messengers: Who We Listen To, Who We Don’t, And Why By Stephen Martin and Joseph Marks. Read my favourite excerpts. Buy the book on Amazon.
π 101 Contrarian Ideas About Advertising: The strange world of advertising in 101 delicious bite-size pieces By Bob Hoffman. Read my favourite excerpts. Buy the book on Amazon.
π 100 Ideas That Changed Advertising By Simon Veksner. Read my favourite excerpts. Buy the book on Amazon.
π Adapt: Why Success Always Starts with Failure By Tim Harford. Read my favourite excerpts. Buy the book on Amazon.
π The Undoing Project: A Friendship that Changed the World By Michael Lewis. Read my favourite excerpts. Buy the book on Amazon.
π Never Split the Difference: Negotiating as if Your Life Depended on It By Chris Voss and Tahl Raz. Read my favourite excerpts. Buy the book on Amazon.
π Range: How Generalists Triumph in a Specialized World By David Epstein. Read my favourite excerpts. Buy the book on Amazon.
π Irrationally Yours: On Missing Socks, Pickup Lines, and Other Existential Puzzles By Dan Ariely and William Haefeli. Read my favourite excerpts. Buy the book on Amazon.
π Mindwise: How We Understand What Others Think, Believe, Feel, and Want By Nicholas Epley. Read my favourite excerpts. Buy the book on Amazon.
π Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads By Luke Sullivan and Edward Boches. Read my favourite excerpts. Buy the book on Amazon.
π How To Write Better Copy (How To: Academy) By Steve Harrison. Read my favourite excerpts. Buy the book on Amazon.
π Conformity: The Power of Social Influences By Cass Sunstein. Read my favourite excerpts. Buy the book on Amazon.
π The Smart Thinking Book: 60 Bursts of Business Brilliance (Concise Advice) By Kevin Duncan. Read my favourite excerpts. Buy the book on Amazon.
π A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It’s Everyone’s Business By Adam Morgan and Mark Barden. Read my favourite excerpts. Buy the book on Amazon.
π Super Thinking: The Big Book of Mental Models By Gabriel Weinberg and Lauren McCann. Read my favourite excerpts. Buy the book on Amazon.
π Hello World: How to be Human in the Age of the Machine By Hannah Fry. Read my favourite excerpts. Buy the book on Amazon.
π The Contagious Commandments: Ten Steps to Brand Bravery By Paul Kemp-Robertson and Chris Barth. Read my favourite excerpts. Buy the book on Amazon.
π Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked By Adam Alter. Read my favourite excerpts. Buy the book on Amazon.
π Predictably Irrational: The Hidden Forces That Shape Our Decisions By Dan Ariely. Read my favourite excerpts. Buy the book on Amazon.
π Misbehaving: The Making of Behavioural Economics By Richard Thaler. Read my favourite excerpts. Buy the book on Amazon.
π Now Try Something Weirder: How to keep having great ideas and survive in the creative business By Michael Johnson. Read my favourite excerpts. Buy the book on Amazon.