The level of feedback you get is so much more valuable and impactfulβ¦ The problem with showing something to consumers when itβs almost totally done, people donβt necessarily want to give negative feedback at that point because it looks like, βThis company has spent a lot of money already getting it to this stage and now Iβm going to tell them, βIt sucks.β β On the other hand, if something hangs together with tape, and itβs clear that itβs an early prototype, the mindset of consumers often is, βThese people still need some help, so let me tell you what I really think about it.β
Excerpt from: Little Bets: How breakthrough ideas emerge from small discoveries by Peter Sims