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📘 My 1st Book of Experiments
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Latest Gems

💎 On exclamation marks (Like laughing at your own joke!)
💎 Information isn’t interpreted neutrally, but in line with our existing opinions
💎 How many marketers does it take to change a light bulb?
💎 Giving customers even an illusion of control can boost product preference
💎 Why saying you’re a sceptic or realist doesn’t communicate what’s intended

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101 Contrarian Ideas About Advertising: The strange world of advertising in 101 delicious bite-size pieces

📖 101 Contrarian Ideas About Advertising: The strange world of advertising in 101 delicious bite-size pieces

By Bob Hoffman.

Read my favourite excerpts.

Buy the book on Amazon.

Product Gems 1

101 Science Experiments That Demonstrate How to Build Products People Love

Product Gems 2

109 More Science Experiments That Demonstrate How to Build Products People Love

A project by David G.