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Latest Gems

💎 Why failures to act tend to haunt us more than failed actions
💎 Give me the freedom of a tight brief
💎 If you can’t make it shorter, make it feel shorter
💎 Are you communicating to feel good about yourself or to persuade?
💎 Talk is cheap. Saying you’re trustworthy or high quality is useless

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101 Contrarian Ideas About Advertising: The strange world of advertising in 101 delicious bite-size pieces

📖 101 Contrarian Ideas About Advertising: The strange world of advertising in 101 delicious bite-size pieces

By Bob Hoffman.

Read my favourite excerpts.

Buy the book on Amazon.

Product Gems 1

101 Science Experiments That Demonstrate How to Build Products People Love

Product Gems 2

109 More Science Experiments That Demonstrate How to Build Products People Love

A project by David G.