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📘 My 1st Book of Experiments
📗 My 2nd Book of Experiments
📕 My 3rd Book (Sneak Peak)
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Latest Gems

💎 Giving customers even an illusion of control can boost product preference
💎 Why saying you’re a sceptic or realist doesn’t communicate what’s intended
💎 On the danger of only evaluating projects on what is easy to quantify
💎 The same waiting time feels shorter if it’s occupied
💎 We try and avoid negative information (a lesson in stock market trading)

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👁 Branding
💵 Pricing
🛒 Conversion
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⚙️ Product Development

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Creative Advertising: Ideas and Techniques from the World's Best Campaigns

📖 Creative Advertising: Ideas and Techniques from the World’s Best Campaigns

By Mario Pricken.

Read my favourite excerpts.

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Product Gems 1

101 Science Experiments That Demonstrate How to Build Products People Love

Product Gems 2

109 More Science Experiments That Demonstrate How to Build Products People Love

A project by David G.